PARK COUNTY // WYO
While working as a Creative Director at Madden I had the chance to work on concepting spec for an annual AOR campaign for Park County Wy. Playing off of the notion that the city is located at the East entrance of Yellowstone, this vintage roadsign-inspired campaign sits charmingly outside the box for what is typically seen in travel + tourism marketing.
ROLE
Creative direction + primary graphic designer
SCOPE
Branding, Key Art, Print + Digital Media, Experiential Activation
