THE CITY OF LA QUINTA, CA

I have the pleasure of working as the Creative Director + primary graphic designer on the La Quinta, California AOR account at Madden. This amazing city is tucked against the foothills of the gorgeous Santa Rosa mountains and I have been so excited to work to create them a vibrant and true-to-destination brand and campaign.

I have worked to curate a comprehensive Love LQ campaign not only for resident sentiment, but visitors alike. With bold branding and color palette, this love for their city spreads across the annual marketing campaign, a movers + shakers video docu-series and an in-market experiential pop up lifestyle activation.

ROLE
Creative direction + primary graphic designer

SCOPE
Branding, Logo Design, Print + Digital Media, Experiential Activation, Apparel, Motion Graphics