branding, web + print DESIGN

SAFE STREETS CHEYENNE

Cheyenne’s streets aren’t quite pedestrian, biker or driver friendly. The Safe Streets campaigns aim to change that.

Created while  under employment at WestEdge Collective.

Cheyenne… let’s be happy + safe.

Over a period of two years, three campaigns were released under the Safe Streets Cheyenne Umbrella.  The issues of concern were roundabouts, bicycle safety, and speeding. 

All branding and logos utilized an approachable color palette derived from a safety background, while the website and animated videos served messages in a fun, whimsical and non-judgemental way. 

An animated WordPress website combined with complimenting digital ads, helped reach the local audience with maximum brand recognition.