POINT OF SALE + LABEL DESIGN

PINE BLUFFS DISTILLING

A family-owned distillery + a down-home brand.

Created while under employment of WestEdge Collective.

There was so much alcohol.

Luckily, no imbibing took place while creating labels.

Taking an already established brand to the next level was the challenge of the Pine Bluffs Distillery project. From that evolution sprang two new batch labels, a custom POS display design, poster, table tent, and in-store aisle flags. 

Hand-illustrated elements, combined with bold typefaces make these bottles stand out on a whiskey-saturated shelf.

 

Labels and in-store experiential design that spoke to a new way of distilling in a classic part of town.