PRODUCT BRANDING + PACKAGE DESIGN
A new eco-friendly outdoor soap bound for a crowdfunded start needed an eye-catching brand.
Crowdfund this + funk off.
Funk off is a great new outdoor soap, targeting weekend warriors and the hardcore outdoorsmen, alike. They needed an overarching brand that could speak to a broad audience, but still stand out on the shelf.
With a color palette insipired by native Rainbow Trout, a hand-illustrated, but rugged logo and a fresh tagline, this brand is destined to be a Kickstarter rockstar.