event branding + print design

two fly fishing tourney

Each year Wyoming’s elite gather for a weekend on the river to raise a boat-load of money for a good cause.

Created while under employment of WestEdge Collective.

Something outside the box, they said.

Every May the centerpiece for the Two Fly fly fishing tournament is a custom event poster. A riff on Devil’s Tower and its fishing visitors?  Why not.

The poster, invitations + tourney pieces were created in Adobe Illustrator and combined with a vintage typefaces and a from-nature color palette struck an outside-that-box cord in just the right way.

Maybe a few Close Encounters… I said.