event branding + print design
two fly fishing tourney
Each year Wyoming’s elite gather for a weekend on the river to raise a boat-load of money for a good cause.
Created while under employment of WestEdge Collective.
Something outside the box, they said.
Every May the centerpiece for the Two Fly fly fishing tournament is a custom event poster. A riff on Devil’s Tower and its fishing visitors? Why not.
The poster, invitations + tourney pieces were created in Adobe Illustrator and combined with a vintage typefaces and a from-nature color palette struck an outside-that-box cord in just the right way.
Maybe a few Close Encounters… I said.
